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Studio Access
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Tour Pipeline

Active projects, pitches, and ideas. Private to Michelle. Last updated February 2025.

1 Live
1 In Dev
3 Pitching
Pipeline Board
● Live
1
🏛️
The Mary Pruyn Trail
📍 Albany, NY · Driving · 4 stops
Women, Children, Reform. GPS auto-trigger, archival voices, silence at stop 3. Fully deployed on Netlify.
Open Live Tour →
In Development
1
🎨
Albany Art & Soul Trail
📍 Albany, NY · Walking · 6 stops est.
Cultural underground, 1st Friday tie-in. Centers the artists and community orgs that kept downtown alive. Script in progress.
Next: Finalize stop list
Pitching
3
🌾
Shaker Heritage Society
📍 Colonie, NY · Walking · 5 stops
In conversation with Johanna Batman (Exec Dir). Strong candidate — aligns with their mission and visitor engagement goals.
Contact: Johanna Batman
🎵
Caffe Lena Story Tour
📍 Saratoga Springs, NY · Walking · 4–6 stops
Sarah Craig (Exec Dir) is a conference connection. Oldest continuously operating folk music venue in America. Rich story potential.
Contact: Sarah Craig
🏗️
Redburn Adaptive Reuse Route
📍 Troy + Albany, NY · Driving · 6 stops
Jeff Buell (Principal) is a conference connection. Tour of Redburn's portfolio telling the adaptive reuse story. Could be developer-funded.
Contact: Jeff Buell

Studio Notes

Revenue Models to Test

  • Paid access ($5–15) — Gumroad or Stripe paywall on the link
  • Membership perk — free for members, drives sign-ups for orgs
  • CVB / tourism partner — destination marketing budget
  • Sponsored free access — local business underwrites the tour
  • Grant-funded — NEA, state arts councils, preservation grants
  • Event activation — deploy around festivals, anniversaries, open houses

Tech Upgrades on Roadmap

  • ElevenLabs voices — replace browser TTS, proper audio design
  • Ken Burns / motion photos — archival image animation at stops
  • AR overlays — past on present, Overit collaboration
  • CMS for easy updates — so you don't need a developer every time
  • Analytics — how many people start vs. finish, which stops they linger at

Best Pitch Targets (Next 3 Months)

  • Shaker Heritage — warmest lead, Johanna is a direct connection
  • Albany CVB — Mary Pruyn Tour could be an official Albany experience
  • NYS Historic Preservation Office — grant angle + demo
  • Landmark Society of Western NY — already a speaking connection
  • Local tourism boards — Saratoga, Lake George, Hudson Valley

Overit Collaboration Opportunities

  • ElevenLabs production — voice recording and audio post
  • AR development — emerging tech capability at Overit
  • Motion/animation — Ken Burns on archival photos
  • Client tours — offer GPS tours as a service through Overit to cultural clients
  • White-label platform — longer term: sell the template itself